Use permitted consumer activity to give brokerage teams better context after identification or consent.
Within the brokerage's approved privacy and consent model, account and lead activity can preserve relevant property-search context across sessions. When a consumer identifies themselves or signs in, permitted history can help the assigned team understand interests such as locations, price ranges, and saved properties. Anonymous visitors are not represented as identified people without an appropriate basis.
A consumer may search several times before requesting help. Permitted activity context can reduce repetitive questions and help the brokerage begin the conversation with a clearer understanding of what the consumer has already explored.
A signed-in consumer explores several homes in the same area and later requests information about one property. The assigned team member can review the permitted account activity associated with that request and begin with relevant context rather than treating the inquiry as an isolated form submission.
Website visitor tracking and behavioral analytics are sold as separate tools — and the real estate-specific ones can be expensive.
Ready Front can connect permitted account and lead activity to CRM context inside the brokerage platform, subject to the brokerage's privacy, consent, and retention configuration.
Every feature connects to a larger system. Here is where this one lives.
Permitted account and lead activity can add useful property-search context after a consumer identifies themselves or provides the required consent.
Turn approved local content into brokerage-branded landing pages connected to lead workflows.
Buyer planning tools connected to the brokerage website, consumer app, and property experience.
Authorized internal market analysis and CMA workflows kept separate from the public listing experience.
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Founder pricing. Limited time.